Wieden & Kennedy Named Yoplait's Lead Agency

by Michela Galante , AdForum

Wieden & Kennedy has been named the lead agency on General Mills' Yoplait brand.

Publicis Groupe's Saatchi & Saatchi has been handling the Yoplait brand. The company confirmed that it will continue to work on portions of the Yoplait business, including the Go-Gurt kids variety as well as innovation. Saatchi also continues to work on significant chunks of business including Cheerios, Progresso, Green Giant and Fiber One. Interpublic's McCann Erickson in New York also has a large piece of business at General Mills including the Pillsbury franchise, as well as Nature Valley, among others.

Read more on AdAge.