WONGDOODY Crafts Social Media Merriment for Coffee Bean & Tea Leaf

WONGDOODY and The Coffee Bean & Tea Leaf launch #SlurpCarols social media campaign.

by Michela Galante , AdForum

Los Angeles, CA – December 8, 2015 – This holiday season, WONGDOODY created a cross-platform social media campaign to drive awareness around The Coffee Bean & Tea Leaf (CB&TL) and its seasonal beverages. The #SlurpCarols campaign launches today across Instagram, Facebook, and Twitter with a :15 video featuring a rendition of “Deck The Halls,” created entirely through clips of people slurping the notes through CB&TL’s signature purple straws. From now until Christmas Day, CB&TL’s social channels will post pictures and messages urging fans to share their own slurp clips, which will then be used to create three additional #SlurpCarols videos to roll out on December 15, 22, and 25.

WONGDOODY’s Los Angeles office is leading the campaign. WONGDOODY has been working with CB&TL since summer 2014, when it launched the most comprehensive advertising campaign in the brand’s history. That campaign also focused heavily on social media, leveraging the unique strengths of each platform and ultimately shattering the brand’s previous social engagement numbers.

“The slurp carols are a fun and simple way for fans to connect with The Coffee Bean for the holidays,” shared Pam Fujimoto, Executive Creative Director, WONGDOODY. “And it’s a way to create seasonal content for the brand entirely through fan submissions.”

WONGDOODY is an independently owned, full-service advertising agency with offices in Seattle and Los Angeles. Clients include Amazon, T-Mobile, and Alaska Airlines. The agency billings currently top $142 million.

Credits: The Coffee Bean & Tea Leaf “Slurp Carols”

Jessica Tade: Account Executive
Damara Dikeou: Senior Digital Strategist
Jim Goodrich: Copywriter
Elizabeth Lay: Art Director
Jason Whitehead: Copywriter
Ronnie Lee: ACD
Pam Fujimoto: ECD
Jessica Lee: Project Manager
Hundy Liu: Account Director
Jim Goodrich: Editor




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