WONGDOODY, the human experience agency with offices in New York, Los Angeles and Seattle, today announced it tapped Steve White as Executive Director, Retail Innovation.
In the position, White will lead the development and launch of WONGDOODY’s retail-centric practice that spans the digital and physical landscape. He and his team will create unique product offerings for the agency and integrate the power of WONGDOODY parent company Infosys to serve the retail industry.
WONGDOODY CEO Ben Wiener says, “We are pleased to welcome Steve to the family. Steve brings a second-to-none breadth and depth of retail industry expertise. His long track record at some of the best agencies in the world will ensure our clients capitalize on the evolution of the retail model.”
The new position arrives on the heels of WONGDOODY hiring digital transformation expert and former Publicis/Sapient executive Tod Rathbone. Both of these strategic new hires illustrates WONGDOODY’s commitment to expanding its capabilities in the areas of digital transformation, retail and commerce.
White is a frequent public speaker and source for reporters covering retail industry trends. He is widely known as a leading voice in next-generation commerce and cultivated his experience at Publicis Sapient (working for their Razorfish and Sapient Razorfish brands), and R/GA on its Nike account for direct-to-consumer, retail and eCommerce. Prior to those positions he worked for TBWA’s Integer agency, one of the largest retail / commerce agencies in the U.S.
Steve concludes, “It’s not often that one comes across an agency that is more ideally suited to driving growth for retailers. I’m looking forward to helping WONGDOODY clients brands navigate the tricky waters of commerce, digital and retail.”
Steve is a council member of the National Retail Federation. He is based in Seattle, WA.