Wunderman hires from Quidco for Head of Analytics

by Maud Largeaud , AdForum

Wunderman has appointed Abdul Owdud, the Head of Insight and Analytics at Quidco, the cash back and voucher code website, as its new Head of Analytics
He will lead insight and analytics team across the agency’s client portfolio, which includes this year’s major wins - News UK and Virgin Media Business. Abdul will support more closely with Shell and Microsoft Western Europe adding his experience to the client engagement.
At Quidco, Abdul led the strategy to commercialise the data assets within the business. He consequently helped launched Quidco Options, a revenue generating research panel that allows the combination of both transactional behaviour and opinion data to give an unparalleled insight into consumer behaviour.
Shorful Islam, Managing Partner, Wunderman Data and Insights, says about the new hire: “Abdul’s arrival at the agency underlines our commitment to understanding our clients’ challenges and ensuring that data and insight answers their key business objectives. I’m looking forward to working with Abdul who has the unique skill of not only understanding but also demonstrating the power of different data.”
Abdul has 13 years of client-side and agency-side experience in data and analytics across varying sectors including retail, finance, telecoms, automotive and technology.
Owdud said: “I am very excited about working for an agency of Wunderman’s stature. I look forward to evolving Wunderman’s offering to its clients and managing a great team of analysts to get tangible benefits to the clients.”

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