The three-day festival brought together CIS's and Europe's entire industry, from the region's most influential decision-makers to young talents.
Under the slogan "Your Moment is Now", the advertising community from 32 countries was reunited to learn, network and celebrate creativity. More than thousand entries took part in the competition.
The 2019 winners were announced at the White Square closing show on April 19th in Minsk.
This year creative works were accepted in 7 contests: Creativity, Branding, Marketing, Creative Effectiveness, Digital, Social ad, Media and judged by 6 panels of international jury - the world's industry specialists who were recognised and awarded several times by Cannes Lions and others, not less important festivals.
Nicolas Huvé, Operations Director, Epica Awards : "White Square was a real blast with an interesting mix of people and great venues. I saw some very strong work that we should find again in the awards circuit this year"
Anton Rozhin, Copywriter, Voskhod : "White Square opens the festival season. Agencies enter the first competition of the creative year with their ranking reset. White Square tests the viability of our work with a jury at an international scale. The work is at quite a high level with the entrants not only from the post-Soviet region, but also from Asia, South America and Europe"
Forte Grey was awarded Belorusian agency of the Year, while IMPACT BBDO Lebanon and Leo Burnett Moscow were handed the Grands Prix
The Blank Edition, agency IMPACT BBDO, Lebanon
Forte Femme, agency Voskhod, Russia
KOSHOGO, agency Leo Burnett Moscow, Russia