Yahoo is believed to be seeking a new ad agency to handle a large consumer brand...

by Chris Saunders , FTI Consulting

  • Yahoo is believed to be seeking a new ad agency to handle a large consumer brand campaign, as the company looks to expand its usership.
  • The National Basketball Association has begun a review for its creative business. Goodby Silverstein & Partners has been the NBA's agency of record since 2007.
  • Tiffany, Global Media
    Media spend: $100 million
    Incumbent: Various agencies in different regions
    Contenders: MEC, MediaCom, OMG team
    Consultant: Ark Advisors
    Completion: October