The U.S. Navy confirmed today that WPP’s Young & Rubicam is being awarded its new advertising and marketing services account in support of the Navy Recruiting Advertising Program.
Word of the shift comes a week after The U. S. Supreme Court said it would hear an appeal from Campbell-Ewald during which the agency will argue that federal contractors can't be sued under the Telephone Consumer Protection Act.
The court appearance stems from a campaign the agency created for the Navy that involved the sending of text messages through a subcontractor to thousands of cell phones, including one belonging to Jose Gomez. Gomez says he never consented to receiving the texts and filed a class-action lawsuit.
The Navy said that the contract being awarded to Y&R has an annual value of $84.4 million. The contract contains one “base year” and four one-year optional periods, which if exercised, would bring the contract’s cumulative value to $457,461,287. The Navy spends about $40 million a year on ads according to Kantar.
Work under the contract will be performed in Memphis, Nashville, New York and Chicago.
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