PPLSI, the parent company of LegalShield and IDShield, and a champion of equal access to justice and security, announced today that it has named global brandtech group You & Mr Jones as Marketing and Communications Partner of Record for both brands.
“This partnership is a key investment in our growth and evolution as an almost 50-year company. We believe You & Mr Jones is the best creative team to bring our transformation to life and capture the enthusiasm, innovation and inspiration happening within this company,” said Jeff Bell, CEO of PPLSI. “We’ve always been a disruptor in legal services and the time is now for us to show the world.”
You & Mr Jones is partnering with the legal services and cybersecurity brands to develop an updated brand architecture, creating a strategy and technology-focused marketing campaign for 2022. The partnership with You & Mr Jones is pulling in brandtech capabilities from across the group, including strategic consulting, brand and performance media, influencer deployment, data strategy, and content. The group has assembled an integrated team of innovative, tech-minded individuals to help deliver LegalShield’s entire marketing ecosystem for the coming year.
“The world of legal services is a fascinating and much needed sector, helping millions of people gain access to affordable and easy-to-use legal support,” said Drew Burdon, You & Mr Jones partner. “We’re incredibly excited to help create a new strategic positioning and a disruptive and technology-led approach for the brand, and we’re confident that it will help to continue the growth and category leadership of the business.”
New work for LegalShield and IDShield is expected to launch in the first half of 2022.