The Young Director Award (YDA), one of the most prestigious competition in the advertising calendar, announces that entries for the 2016 Awards are open.
The YDA, organized by the Commercial Film Producers of Europe (CFP-E) began in 1998 and has seen scores of dedicated, ambitious and most of all talented directors recognised at its flagship award show held in Cannes during the Cannes Lions International Festival of Creativity.
Renowned as the most important fringe event at the Lions festival, the YDA attracts over 400 participants each year and an audience of more than 1.000 people attend the screening and prize giving.
The competition is broken into six regions and 10 categories
REGIONS: Europe, North America, Latin America, Asia Pacific, Africa, Middle East
CATEGORIES: Animation, Broadcast, Film School, Music Video, Short Film, Test Commercial, Art Video, Webfilm, Charity
As well as the above categories, the YDA announces that this year a new category is added to the event
CHANGING THE WORLD FRAME BY FRAME
Created by CFP-E Presdent and YDA Chairman François Chilot, together with BBH co-founder and co-founder of the Garage Soho, Sir John Hegarty, CHANGING THE WORLD FRAME BY FRAME aims to give filmmakers a chante to highlight positive and impactful initiative for global social responsibility.
The YDA wants to see and share extraordinary film stories based around social issues which affect the world. The entries are to highlight stories that cannot be confined to a traditional advertising spot and the YDA encourages a more documentary approach.
Examples of stories which filmmakers could build their film around are below but any story which highlights social issues will be accepted
. Education and its fundamental role in social and economic development
. Clean capitalism
. Smarter cities and more efficient use of natural resources
. Product consumption and how choices impact our health and happiness
. Learning programmes that shape tomorrow's leaders