Y&R Argentina N°1 in the Ranking of Advertising Agencies

by Florie Hubac , Adforum

  • Considered the most renown, exemplary, creative and attractive agency in the Argentina market.
  • First in the evaluation of its own clients, and stands out in market perception leading the ranking in Production, Account Services and Strategic Planning.

Buenos Aires, December 2012.- The results of the 2nd AgencyScope, the Grupo Consultores´ survey specifically focused on creative and media agencies, have recently been released. And Young & Rubicam holds the first position in the Global Ranking of Advertising Agencies, thus becoming the first advertising agency in the world to lead all the categories in the international dashboard. [1]

According to this years´ results Young & Rubicam Argentina is the most renown, exemplary and attractive agency in the Argentina market. Furthermore, it was also recognized as the most creative agency in the market (one of the most important attributes for advertisers), a position it has enjoyed since 2010. Young & Rubicam is “top of mind” for most advertisers who also said they would choose the agency for their “creativity, positive results, knowledge of the account and the business”. The agency is also first in the evaluation done by its own clients and stands out in market perception and leads the ranking in Production, Account Services and Strategic Planning.

We are very happy and proud to lead the ranking of Advertising Agencies, especially since we know it reflects what the market thinks. The credit goes to all the great professionals who work at Young & Rubicam Argentina, and come to the agency to do a better job every day”, said Darío Straschnoy, president of Y&R Argentina.



[1] The categories were: Unaided awareness, total aided awareness, creativity, attraction, exemplariness, market ranking, customer ranking.

TOPIC: Y&R ARGENTINA