ZenithOptimedia has retained the £15 million UK media planning and buying ...

by Chris Saunders , FTI Consulting

  • ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands.
  • Rekorderlig, the Swedish cider brand, has hired Saatchi & Saatchi London as its global creative agency.