ZenithOptimedia names Dave Penski U.S. CEO of Zenith.

by Chris Saunders , FTI Consulting

  • ZenithOptimedia names Dave Penski U.S. CEO of Zenith.
  • David Shulman was named CEO of Organic, succeeding Marita Scarfi. Shulman joins from Wunderman, New York where he served as president.
  • MRM hired Anthony Yell as executive vice president, executive creative director for MRM East. He joins the agency from SapientNitro where he was vice president, executive creative director.
  • MEC Canada named Alastair Taylor as senior vice president, managing partner. Prior to MEC, Taylor served as vice president, managing director at Carat Toronto.
  • Digitas Atlanta hired Alyse Schwartz as vice president/group director of account planning and Jamie Christner as vice president/group director of strategy & analysis.
  • Arnold Worldwide hired Matt Baker as vice president, group planning director and director of digital strategy and Jabari Simmons as director of user experience.
  • DeVito/Verdi hired David Song as head of digital operations.
  • Alan Schulman was named chief creative officer of SapientNitro, NY.
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