Monday 5 October

  CEO Meetings:   Reuben Hendell, CEO, MRM  
      Moray Mc Lennan, CEO, M&C Saatchi  
  Discussion:   Will Digital and Social Media put PR at the center of the table?
Speakers: Executives from PR, traditional, Digital Agencies
   PR Speed Dating:      
  Tuesday 6 October      
  CEO Meetings:   Miles Young, CEO, Ogilvy  
      Andrew Robertson, CEO, BBDO  
      Wayne Arnold, CEO, Profero  
  Agency Short sessions:   180  
      Atelier/Leo Burnett  
  Wednesday 7 October      
  CEO Meetings:   Tom Harrison, CEO: The Power of DAS  
      Richard Pinder, CEO, Publicis Worldwide  
      Gaston Legorburu, Sapient/Nitro  
  Discussion:   Meeting with a group of advertisers’ procurement executives  

Thursday 8 October

  CEO Meetings:   Laurence Boschetto, CEO, DraftFCB  
      Daniel Morel, CEO, Wunderman  
  Seminar:   The AdForum Debate  
      Social & Mobile Media: Brand Servants or Brand Masters?  
        Wenda Harris Millard, President, MediaLink
Nicco Mele, Harvard Fellow, co-Founder & Partner, EchoDitto,
Emily Nagle Green, President & CEO, Yankee Group.
Joe Trippi, Principal, Joe Trippi & Associates

Friday 9 October

  CEO Meetings:   Update on the Havas Group  
      With David Jones, CEO, Havas Worldwide  
      The Digital side of WPP  
      with Martin Sorrell, CEO, WPP