Fernando Fernandes

Fernando Fernandes

CCO at Athos
Santa Cruz de la Sierra, Bolivia

About me

Fernando Fernandes, Brazilian, 39 years old, with training in Advertising and Propaganda by the institution SEAMA/ESTACIO of Brazil and by "La Escuelita" Escuela de Creativos Argentina, creative and art director of formation adding more than 20 years of experience in the advertising market. CCO at Athos, the independent agency with the longest trajectory in Bolivia, formerly AthosTBWA agency that has worked for brands such as Arcor, Unilever (Sedal, Ax, Hellmanns, Skip, TRESemmé, Dove, Baby Dove), Tiger, Ford, GreatWall, Tigo, Samsung, Heineken and Kimberly-Clark (Kotex - Huggies - Fullness - Kleenex - Scott) among other national brands, as well as for non-profit social organizations such as: TECHO and Volunteers Against Cancer Mom Bolivia.

Integral Creative Director with experience in managing creative teams of different levels and integration of global advertising to a local reality, integrating offline and online with leadership in teams with both skills.

Recognized work in different communication portals such as: Adforum, BestAdsOnTv. Recognized as the first Bolivian advertising professional to lead Bolivia to a FIAP recognition (Innovation in Radio 2017 goo.gl ), leading a Bolivian agency for the first time to be among the best independent agencies in the region (Ranking FIAP INDE 2017 and Best Agency Bolivia 2023). Also with recognition in independent advertising festivals such as: FePI "Festival de Publicidad Independiente" and WINA "World Independent Adversing Award.

Named Top 3 Best Creative Director in Bolivia by Ojo de Iberoamérica 2016/2017.

Jury in EFFIE Latam, El Ojo de Iberoamérica and FePI "Festival de Publicidad Independiente".

Languages
  • Portuguese - Native
  • Spanish - Pro

Positions

Creative Director
Santa Cruz de la Sierra, Bolivia
April 2012 - Present (12 years)
Fernando Fernandes, Brazilian, 39 years old, with training in Advertising and Propaganda by the institution SEAMA/ESTACIO of Brazil and by "La Escuelita" Escuela de Creativos Argentina, creative and art director of formation adding more than 20 years of experience in the advertising market. CCO at Athos, the independent agency with the longest trajectory in Bolivia, formerly AthosTBWA agency that has worked for brands such as Arcor, Unilever (Sedal, Ax, Hellmanns, Skip, TRESemmé, Dove, Baby Dove), Tiger, Ford, GreatWall, Tigo, Samsung, Heineken and Kimberly-Clark (Kotex - Huggies - Fullness - Kleenex - Scott) among other national brands, as well as for non-profit social organizations such as: TECHO and Volunteers Against Cancer Mom Bolivia.

Integral Creative Director with experience in managing creative teams of different levels and integration of global advertising to a local reality, integrating offline and online with leadership in teams with both skills.

Recognized work in different communication portals such as: Adforum, BestAdsOnTv. Recognized as the first Bolivian advertising professional to lead Bolivia to a FIAP recognition (Innovation in Radio 2017 goo.gl ), leading a Bolivian agency for the first time to be among the best independent agencies in the region (Ranking FIAP INDE 2017 and Best Agency Bolivia 2023). Also with recognition in independent advertising festivals such as: FePI "Festival de Publicidad Independiente" and WINA "World Independent Adversing Award.

Named Top 3 Best Creative Director in Bolivia by Ojo de Iberoamérica 2016/2017.

Jury in EFFIE Latam, El Ojo de Iberoamérica and FePI "Festival de Publicidad Independiente".

Other professional activities

PHNX Awards, Paris

Awards Jury Member
2024 (1 year)

El Ojo de Iberoamérica

Awards Jury Member
November 2023 - November 2023 (1 second)
Awards Outdoor Jury Membre

Effie LATAM

Awards Jury Member
September 2023 - September 2023 (1 second)
Award Jury Member

El Ojo de Iberoamérica

Awards Jury Member
November 2022 - November 2022 (1 second)
Award Direct Jury Member

FePI, Rosario

Awards Jury Member
August 2022 - August 2022 (1 second)
Award Print Jury Member

El Ojo de Iberoamérica

Awards Jury Member
November 2017 - November 2017 (1 second)
Awards Jury Member

Effie LATAM

Awards Jury Member
August 2017 - August 2017 (1 second)
Award Jury Member

FePI, Rosario

Awards Jury Member
June 2017 - June 2017 (1 second)
Awards Print Jury Member

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