My Latest Work
SEE ALL WORKAudience Delivery
The Cost of Gold
Heart
Wine
About me
From founding Wieden+Kennedy São Paulo, to relaunching DM9, Icaro has done it all, and yet he feels he’s just getting started.
Icaro has led multiple agencies to their best creative periods, with the belief that kindness and generosity are the only path to great, inspiring, transformative work.
Sector Experience
- Food Delivery App
- Charities, Foundations, Volunteers
- Cameras & Video Cameras
- Institutional/Public Interest/Non-Profit Org.
- Animal Rights/Safety/Adoption
- Insurance
- Banking & Financial Services, Investments, Stock Brokers
- Real Estate
- Food
- Online Recruitment Services
- Public Safety, Health & Hygiene
- Environmental & Animal Issues
- Beers, Ciders, Lagers
- Environmental & Ecological Issues
- Disease Awareness, Support Groups & Associations
- Clothing
- Others
- Acne Products
- Sports Teams, Sports Events
- Apparel & Accessories Stores
- Sneakers / Athletic Footwear
- TV/Radio Programs & Stations
- Sportswear
- Four Wheel Drive, SUV(Sports Utility Vehicle)
- Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
- Computer Software & Multimedia Productions
- Banking, Finance, Law & Insurance
- Alcoholic
- Health & Pharmaceutical Products
- Newspapers, Magazines, Books
- Media, Publishing & Production
Awards
- 2024 CLIO Awards
- 2023 LIA
- 2023 Cannes Lions International Festival of Creativity
- 2022 CLIO Health
- 2022 Cannes Lions International Festival of Creativity
- 2022 D&AD Awards
- 2021 Cannes Lions International Festival of Creativity
- 2021 LIA
- 2021 CLIO Awards
- 2020 D&AD Awards
- 2020 Gerety Awards
- 2020 PHNX Awards
- 2020 The One Show
- 2020 AdForum Business Creative Report
- 2019 CLIO Awards
- 2019 The New York Festivals Advertising Awards
- 2019 D&AD Awards
- 2017 The One Show
- 2017 D&AD Awards
- 2017 Cannes Lions International Festival of Creativity
- 2017 LIA
- 2017 Epica Awards
- 2017 CLIO Awards
- 2017 The Art Of Creativity Awards
- 2016 The One Show
- 2012 CLIO Awards
- 2011 CLIO Awards
- 2011 The New York Festivals Advertising Awards
- 2010 Cannes Lions International Festival of Creativity
- 2010 LIA
- 2007 The One Show
- 2007 CLIO Awards
- 2007 ANDY Awards
- 2006 YoungGuns International Advertising Award
- 2006 Cannes Lions International Festival of Creativity
- 2005 Eurobest
- 2005 The New York Festivals - Design, Print and Outdoor Advertising Festival
- 2005 Epica Awards
- 2005 The One Show
- 2005 ACT Responsible Tributes
- 2005 Art Directors Club of Europe
- 2005 CRESTA
- 2005 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad
- 2005 CCP
- 2005 D&AD Awards
- 2005 Cannes Lions International Festival of Creativity
My Work
SEE ALL WORKRain
- BRAND:
- Leica
- AGENCY:
- Hill Holliday
Soldier
- BRAND:
- Leica
- AGENCY:
- Hill Holliday
Puddle
- BRAND:
- Leica
- AGENCY:
- Hill Holliday
Vietnam
- BRAND:
- Brazilian Red Cross
- AGENCY:
- Arnold
The Leica Bauhaus Workshops
- BRAND:
- Leica
- AGENCY:
- Arnold Worldwide NY
Zimbabwe
- BRAND:
- Brazilian Red Cross
- AGENCY:
- Arnold
Get Off My Insurance
- BRAND:
- Progressive Insurance
- AGENCY:
- Arnold
The Hidden Truth About Domestic Violence'
- BRAND:
- Santander Bank
- AGENCY:
- Arnold
Positions
US Chief Creative Officer / Havas Global Creative Council
Boston, United States
August 2017 - January 2020 (2 years 5 months)
Vietnam
- BRAND:
- Brazilian Red Cross
- AGENCY:
- Arnold
Get Off My Insurance
- BRAND:
- Progressive Insurance
- AGENCY:
- Arnold
The Hidden Truth About Domestic Violence'
- BRAND:
- Santander Bank
- AGENCY:
- Arnold
Floor
- BRAND:
- National Association of Realtors
- AGENCY:
- Arnold
Ban 3D Printed Guns
- BRAND:
- Stop Handgun Violence
- AGENCY:
- Arnold
Holiday Pitch
- BRAND:
- Arnold Worldwide
- AGENCY:
- Arnold
Group Session
- BRAND:
- Progressive
- AGENCY:
- Arnold
Chief Creative Officer
New York, United States
March 2015 - August 2017 (2 years 5 months)
Dream (330s)
- BRAND:
- WCFF
- AGENCY:
- DDB New York
Home
- BRAND:
- Gun by Gun
- AGENCY:
- DDB New York
Boat
- BRAND:
- Gun by Gun
- AGENCY:
- DDB New York
Adoption/Documents
- BRAND:
- Gun by Gun
- AGENCY:
- DDB New York
Dream
- BRAND:
- WCFF
- AGENCY:
- DDB New York
Tougher than Tough - Caregiver Assistance
- BRAND:
- AARP
- AGENCY:
- DDB New York
The Mourning Posters
- BRAND:
- WCFF
- AGENCY:
- DDB New York
Cooler In Cotton
- BRAND:
- Cotton
- AGENCY:
- DDB New York
Panda Sutra
- BRAND:
- Wildlife Conservation Film Festival
- AGENCY:
- DDB New York
TWC Reel
- BRAND:
- Time Warner Cable
- AGENCY:
- DDB New York
Sloth Sutra
- BRAND:
- Wildlife Conservation Film Festival
- AGENCY:
- DDB New York
Rhino Sutra
- BRAND:
- Wildlife Conservation Film Festival
- AGENCY:
- DDB New York
Gorilla Sutra
- BRAND:
- Wildlife Conservation Film Festival
- AGENCY:
- DDB New York
Just had sex
- BRAND:
- Wildlife Conservation Film Festival
- AGENCY:
- DDB New York
An Important Message For You
- BRAND:
- YM4GE
- AGENCY:
- DDB New York
An Important Message For CEOs
- BRAND:
- YM4GE
- AGENCY:
- DDB New York
Founder & Executive Creative Director
São Paulo, Brazil
October 2010 - March 2015 (4 years 5 months)
Hawks
- BRAND:
- Comedy Central
- AGENCY:
- Wieden + Kennedy
Destiny
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
Group Creative Director
San Francisco, United States
January 2010 - October 2010 (9 months)
S&M
- BRAND:
- AIDES
- AGENCY:
- Goodby Silverstein & Partners
King Kong
- BRAND:
- AIDES
- AGENCY:
- Goodby Silverstein & Partners
Siege
- BRAND:
- AIDES
- AGENCY:
- Goodby Silverstein & Partners
Monster
- BRAND:
- AIDES
- AGENCY:
- Goodby Silverstein & Partners
Global Creative Director
New York, United States
July 2008 - January 2010 (1 year 6 months)
Divorce
- BRAND:
- Stuffit Deluxe Photo Software
- AGENCY:
- Saatchi & Saatchi NY
Tourist
- BRAND:
- Stuffit Deluxe Photo Software
- AGENCY:
- Saatchi & Saatchi NY
China
- BRAND:
- Stuffit Deluxe Photo Software
- AGENCY:
- Saatchi & Saatchi NY
Yen Dollar
- BRAND:
- Mundo Novo
- AGENCY:
- FCB Brasil
Peso Dollar
- BRAND:
- Mundo Novo
- AGENCY:
- FCB Brasil
Pound Dollar
- BRAND:
- Mundo Novo
- AGENCY:
- FCB Brasil
Together
- BRAND:
- Ayrton Senna Institute
- AGENCY:
- FCB Brasil
Life Story
- BRAND:
- Kaiser
- AGENCY:
- FCB Brasil
Traffic
- BRAND:
- Kaiser
- AGENCY:
- FCB Brasil
College
- BRAND:
- Kaiser
- AGENCY:
- FCB Brasil
Elevator
- BRAND:
- Kaiser
- AGENCY:
- FCB Brasil
Rain
- BRAND:
- Kaiser
- AGENCY:
- FCB Brasil
Faces
- BRAND:
- Luftal
- AGENCY:
- FCB Brasil
Together
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
Together
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
Some Time Together
- BRAND:
- Nike Running
- AGENCY:
- Wieden + Kennedy
Europe
- BRAND:
- Grande Reportagem Magazine
- AGENCY:
- FCB Lisbon
Columbia
- BRAND:
- Grande Reportagem Magazine
- AGENCY:
- FCB Lisbon
Burkina Faso
- BRAND:
- Grande Reportagem Magazine
- AGENCY:
- FCB Lisbon
Somalia
- BRAND:
- Grande Reportagem Magazine
- AGENCY:
- FCB Lisbon
Angola
- BRAND:
- Grande Reportagem Magazine
- AGENCY:
- FCB Lisbon
USA
- BRAND:
- Grande Reportagem Magazine
- AGENCY:
- FCB Lisbon
China
- BRAND:
- Grande Reportagem Magazine
- AGENCY:
- FCB Lisbon
Brazil
- BRAND:
- Grande Reportagem Magazine
- AGENCY:
- FCB Lisbon
- 2005 Eurobest
- 2005 The New York Festivals - Design, Print and Outdoor Advertising Festival
- 2005 Epica Awards
- 2005 The One Show
- 2005 ACT Responsible Tributes
- 2005 Art Directors Club of Europe
- 2005 CRESTA
- 2005 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad
- 2005 CCP
- 2005 D&AD Awards
- 2005 Cannes Lions International Festival of Creativity