| Title | Tummyfish |
| Agency | Ogilvy UAE |
| Campaign | Tummyfish |
| Advertiser | United For Healthier Kids |
| Brand | United For Healthier Kids |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Kids love sugary drinks, but think water is boring. As a result, 1 in 4 kids suffer from health issues as they're often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children's tummies, which they need to care for by drinking plenty of water every day. We produced a colorful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy's tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick. Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids' progress and monitor positive behavior change with daily reminders and statistics. |
| Media Type | Applications |
| Length | |
| More Information | https://goo.gl/mJFkbt |
| Digital Production | Media.Monks |
| Executive Creative Director | Ramzi Moutran |
| Executive Creative Director | Will Rust |
| Creative Director | Logan Allanson |
| Associate Creative Director | Dylan Kidson |
| Creative Group Head | Gary Rolf |
| Art Director | Maram Ashour |
| Art Director | Naz Yunt |
| Copywriter | Waleed Bachnak |
| Account Director | Fadia Al Dandachi |
| Account Executive | Mike Nawfal |