TitlePrinted by Parkinson's
Agency
Campaign Printed by Parkinson’s
Advertiser Charité
Brand Charité
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Story The launch of “Printed by Parkinson’s”, an emotionally moving art collection available exclusively at Berlin’s Alte Münze gallery (Molkenmarkt 2, 10179) for one week as of today. The art collection and docu-series created with Charité Berlin, Europe’s largest University Hospital, give a unique insight into the lives of six Parkinson's patients – increasing awareness and stressing the importance of finding a cure. Across the globe, more than 10 million people suffer from Parkinson’s Disease — the fastest growing neurological disorder worldwide — and its debilitating consequences. The fundraising art project centers around patients under the care of Prof. Dr. med. Andrea Kühn, Head of Movement Disorders and Neuromodulation Section at Charité Berlin. Each one sharing their personal perspective and experiences living with the disease.
Philosophy An art collection created by the first machine affected with a human disease.
Media Type Case Study
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Digital Production Company
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Art Director
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