| Title | Store Clerck |
| Agency | Libre MullenLowe |
| Campaign | Store Clerck |
| Advertiser | Unilever |
| Brand | Omo |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Laundry detergent |
| Product (original language) | Lessive |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | The Detergent Which Replaces All the Others |
| Tagline (original language) | La lessive qui remplace toutes les autres |
| Story | A man, apparently a novice, is standing in a small shop with his three daughters to buy washing detergent(s). While he asks for an advice to the store clerk, a relation, half-ironical, half-close, is setting up between the two men. |
| Story (original language) | Un homme, de toute évidence novice, se retrouve avec ses trois filles dans un petit magasin pour acheter de la (des) lessive(s). Alors qu'il demande conseil au vendeur, une relation mi-ironique, mi-complice s'établit entre les deux hommes, sous l'oeil amusé des filles |
| Philosophy | The idea: the detergent that washs all the typ of laundry and thus that take the place of all the others detergents (in countries where people use different detergent for the different laundries they are washing). |
| Philosophy (original language) | L'idée: la lessive qui lave tous les types de linge et donc qui remplace toutes les autres lessives (dans des pays où les gens utilisent des lessives différentes en fonction du linge qu'ils lavent). |
| Problem | Launch of a laundry detergent in capsules in the nordic and german countries. |
| Problem (original language) | Lancement d'une lessive liquide en capsules dans les pays nordiques et germaniques. |
| Media Type | Television |
| Length | |
| Production Company | Intersection |
| Director of Photography (DOP) | Matts Axey |
| Music | O. Vessey |
| Music | J. Copperthwaite |
| Actor / Celebrity | Bill Fellows |
| Actor / Celebrity | Owen Brewman |
| Creative Director | Grégoire Delacourt |
| Copywriter | Grégoire Delacourt |
| Director | Patrik Forsberg |