TitleWasted Away
Campaign Wasted Away
Advertiser Van den Bergh Foods
Brand Batchelor's
Date of First Broadcast/Publication
Product Super Noodles
Business Sector Rice, Pasta, Dehydrated Vegetables & Cereals
Story A man is laying on a couch complaining about his hunger. His wife, irritated by his whining, agrees to prepare him some food. When she returns she finds that she is too late because her husband has "melted" away. As she tells him that he will no longer be needing the bowl of Super Noodles, he jumps up naked wanting the food. She aggrees to give it to him but he must first cover up. She hands him a noodle.
Media Type Television
Market United Kingdom
Production Company
Creative Director
Art Director
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