Campaign Baby
Advertiser Centrepoint
Brand Centrepoint
PostedMarch 2000
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline If you would like to help us, please don't ignore this number
Philosophy Over the last 4 years on Centrepoint we have always aimed at raising their profile whilst ensuring we make the most of a very small budget. This requires simple, evocative ideas that put young homelessness back onto the agenda without reverting to the easy-fix of using shock tactics. With ‘Baby’, we see a whole street full of people ignoring a helpless child lying in a cardboard box. The end title asks us ‘would this be more acceptable if this child was 16 years older?’ Centrepoint exist to make sure no young homeless person is at risk - we aim to help them remind people that the work Centrepoint does requires constant public support
Media Type Television
Market United Kingdom
Production Company
Creative Director
Associate Creative Director
Art Director
Agency Producer

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