| Title | Persuasion |
| Agency | Mustoes |
| Campaign | Persuasion - HP Foods |
| Advertiser | HP Foods |
| Brand | HP Sauce |
| Posted | June 2000 |
| Product | HP Sauce |
| Business Sector | Soups, Stuffing, Cooked Sauces |
| Media Type | Television |
| Market | United Kingdom |
| Production Company | Spectrecom Films |
| Creative Director | John Merriman |
| Copywriter | John Merriman |
| Art Director | John Merriman |
| Agency Producer | Nicky Barnes |
| Director | Andy Lambert |
| Director of Photography (DOP) | Alex Barber |
| Actor / Celebrity | Rob Cryer |
| Music | Paul Misraki |