TitleBBQ 4 America
Agency
Campaign BBQ 4 America
Advertiser Wendy's
Brand Wendy's
Date of First Broadcast/Publication
Product BBQ Pulled Pork
Business Sector Food
Story To help launch Wendy’s new BBQ Pulled Pork menu items, VML is getting serious about a not-so-serious issue: BBQ inaccessibility.
It used to be that millions of Americans living outside of the nation’s BBQ Belt didn’t have access to quality BBQ. Until now.
Our #BBQ4merica parody cause campaign features three celebrities (Steve Austin, Alfonso Ribeiro and Ralph Macchio) earnestly spreading awareness about the problem of BBQ inaccessibility and its solution: Wendy’s three new BBQ Pulled Pork menu items. 
Media Type Web Film
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Actor / Celebrity
Actor / Celebrity
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Director, Client Engagement
Director, Client Engagement
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