Contact Information

16 West 22nd Street
New York New York 10010
United States
Phone: (+1) 212 627-1900
Email:
Website:

Basic Info

Creative Work: 35

Creative Work: 35

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16 West 22nd Street
New York New York 10010
United States
Phone: (+1) 212 627-1900
Email:
Website:

Street Performance

How to emerge in one of the most crowded advertising places: Time Square. That was the objective of Daffy’s store through its agency De Vito/Verdi. They launched a real live performance peep show activated in touching the window screen on the street. The model removes 20, 40, 60 and up to 80% of her clothes. The show ended with a neon tagline: “Wanna see more? Come downstairs”
TitlePeep Show
Agency
Campaign Peep Show
Advertiser DAFFY'S INC.
Brand Daffy's

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PostedJanuary 2012
Business SectorSubscribers Only
Media Type Electrical Spectacular
MarketSubscribers Only
Production Company
Post Production