| Title | Fragile |
| Agency | Lowe |
| Campaign | Got Chocolate Milk? |
| Advertiser | America's Dairy Farmers |
| Brand | Milk |
| Posted | November 2002 |
| Product | Chocolate Milk |
| Business Sector | Milk & Milk Based |
| Tagline | Got chocolate milk? |
| Media Type | Television |
| Length | |
| Market | United States |
| Editing Company | Final Cut |
| Production Company | The Mill New York |
| Music | Face the Music |
| Executive Creative Director | Tony Granger |
| Group Creative Director | David "Nobby" Nobay |
| Sound Design Company | Tim Barnes |
| Sound Design Company | Quake Basket |
| Art Director | David Lloyd |
| Copywriter | Rob Rooney |
| Production Company | @radical.media |
| Producer | Dominic Ferro |
| Director | Frank Todaro |
| Director of Photography (DOP) | Tony Wolberg |
| Editor | Kirk Baxter |
| Post Production | Antony Walsham |
| Animation Effects | Antony Walsham |