TitleJoe Torre Safe At Home Foundation- Phone Call
Agency
Campaign End the Cycle
Advertiser The Joe Torre Safe at Home Foundation
Brand The Joe Torre Safe at Home Foundation
Date of First Broadcast/Publication
Business Sector Anti-Domestic Violence, Sexual Abuse
Tagline End the Cycle
Story Exposure to domestic abuse as a child can greatly increase the likelihood of perpetuating violence as they grow up. This startling truth about the cycle of violence and the need to end it is precisely what The Joe Torre Safe At Home Foundation and its new integrated, national advertising "End the Cycle" campaign were created to change. 
Philosophy To amplify its important mission and message, this month Safe At Home will debut its largest awareness campaign to date and its first in nearly 12 years. “End the Cycle” TV ads will run on CBS, A&E and additional top networks. Print and online will appear in top national publications and Web sites including The Wall Street Journal. Out-of-home began appearing earlier this year. 
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Online
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