TitleFalling Devil
Agency
Campaign Falling Devil
Advertiser Electronic Arts Inc.
Brand Electronic Arts
PostedAugust 2007
Product Medal of Honor: Airborne
Business Sector Video Games/Consoles
Story This spot focuses on the dramatic story of a group of paratroopers falling from the sky during a ground invasion on a German encampment. Shot entirely in game footage, the spot captures the intense action, life-like graphics and incredible sound associated with the Medal of Honor Airborne video game.
Problem To create excitement around the launch of Medal of Honor: Airborne and establish the franchise as the top contender in the World War II FPS category.
Media Type Television
Length
Sound Design Company
Post Production
Special Effects / VFX
Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Director
Agency Producer
Executive Creative Director Jelly Helm
Executive Creative Director
Executive Agency Producer
Production Company
Audio Post Production

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