TitleAuto Trader Brand New Cars
Campaign Auto Trader Brand New Cars
Advertiser Cox Enterprises
Brand Autotrader
Date of First Broadcast/Publication
Business Sector Online Retail, E-store
Story Raise spontaneous awareness of Auto Trader as the destination for buying brand new cars, so everyone in the market for a brand new car uses Auto Trader to find one.
Philosophy Auto Trader unveils its latest advertising campaign which brings to life the unnerving feeling of buying a car in a surreal, dream like film.

The new campaign will see the car marketplace bring the concept of clutter to the forefront, highlighting that Auto Trader is there to silence the noise – for new and used cars alike.

The film features a flock of parrots who act as a metaphor for the noisy car-purchasing market, before the film is finally resolved by Auto Trader, the antidote to the intimidating feeling of buying a brand-new car.
Media Type Television
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