| Title | Auto Trader Brand New Cars |
| Agency | Accenture Song |
| Campaign | Auto Trader Brand New Cars |
| Advertiser | Cox Enterprises |
| Brand | Autotrader |
| Date of First Broadcast/Publication | 2019 / 6 |
| Business Sector | Online Retail, E-store |
| Story | Raise spontaneous awareness of Auto Trader as the destination for buying brand new cars, so everyone in the market for a brand new car uses Auto Trader to find one. |
| Philosophy | Auto Trader unveils its latest advertising campaign which brings to life the unnerving feeling of buying a car in a surreal, dream like film. The new campaign will see the car marketplace bring the concept of clutter to the forefront, highlighting that Auto Trader is there to silence the noise – for new and used cars alike. The film features a flock of parrots who act as a metaphor for the noisy car-purchasing market, before the film is finally resolved by Auto Trader, the antidote to the intimidating feeling of buying a brand-new car. |
| Media Type | Television |
| Length | |
| Editing Company | Final Cut |
| Sound Design Company | 750mph |
| Head of Marketing Communications | Ben Darby |
| Chief Creative Officer | Nik Studzinski |
| Creative Director | James Rooke |
| Strategic Planner | David Killick |
| Strategic Planner | Max Richards |
| Agency Producer | Victoria Dashwood-Quick |
| Managing Partner | James Pool |
| Account Director | Henry Bliss |
| Production Company | Academy Films |
| Director | Michael Lawrence |
| Producer | Stephen Overs |
| Production Manager | Yura Galitskiy |
| Director of Photography (DOP) | Michael Lawrence |
| 1st AD | Vadim Yuzba |
| Editor | Ryan Beck |
| VFX Company | Nineteentwenty |
| VFX Supervisor | Ludo Fealy |
| VFX Creative Director | Bill McNamara |
| VFX Artist | Ludo Fealy |
| VFX Artist | Chrys Aldred |
| VFX Artist | Adam McHale |
| VFX Artist | Ryan Hadfield |
| VFX Producer | Emma Shuter |
| VFX Producer | David Keegan |
| Colorist | Kai Van Beers |
| Sound Designer | Sam Ashwell |
| Sound Designer | Neil Johnson |