TitleGreat Days Never Leave You
Agency
Campaign Great Days Never Leave You
Advertiser South Western Railway
Brand South Western Railway
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story The playful campaign is storybook-like in its execution and follows one family’s adventure from London to the New Forest to Bournemouth where they pick up additional ‘friends’ along the way, including a CGI sea lion, Queen Elizabeth and a mummy.
Philosophy The campaign showcases the incredible range of days out that can be had with over 200 destinations on the network, and reminds us that the memories we make when we have a great day out with family or friends never leave us.
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