Dollar Shave Club “Gets Ready” in New Campaign!

Dollar Shave Club, who burst into an already crowded field more than six years ago with the viral video “Our Blades Are F***ing Great” with more than 25 million YouTube views to disrupt the status quo is back with a bold (and slightly more mature) direction.

The powerful new brand anthem, “Get Ready” directed by MJZ‘s Steve Ayson and edited by our very own Jeff Buchanan, is a much more inclusive new campaign. And it goes well beyond just blades, too!

Read more about this new campaign in Adweek, Ad Age, Creativity, The Drum and Inc.

And for a laugh, watch the original “Our Blades Are F***ing Great” below: