The New York Times “The Truth Is Worth It” campaign made history this past week in the south of France, where it became the first campaign to ever win Cannes Lions Grand Prix in both the Film Craft and Film categories.
Excerpted from Ad Age’s Cannes Lions coverage:
“To be the best, you really have to have a brilliant idea, but it also has to combine with a brilliant execution,” said Goodby, Silverstein & Partners Chief Creative Officer Margaret Johnson, who served as jury president. The New York Times’ campaign “was the best example of idea and execution coming together,” she said. It demonstrated “credibility, authenticity and intensity.”
To read Ad Age’s full coverage of this Cannes Lions historic first, read more here.
We’re incredibility proud of Jim Helton, our whole team as well as all our partners on this historic campaign!