| Title | Buggy |
| Agency | DDB San Francisco |
| Campaign | Buggy |
| Advertiser | Slim Jim |
| Brand | Slim Jim |
| Posted | September 2015 |
| Business Sector | Pre-Cooked / Dehydrated Prepared Meals |
| Story | Slim Jim’s new national "Snap into a Slim Jim" campaign, created by DDB California, was developed to inform dudes on road trips, in auto body shops, police stations and even in space that a Slim Jim is the perfect getaway snack for men of all ages – even for guys that have real jobs and stuff. As part of the campaign, DDB California will launch “Buggy" today. In total, we have four executions (4 :30s, 3 :15 cut downs). The other three spots will launch later this month. In Buggy, two guys on a road trip are stranded until a good Samaritan arrives to help them out. Grateful for the assistance, they offer him a Slim Jim only to find out just how spicy life without the internet can be. |
| Media Type | Television |
| Length | |
| Mix | One Union Recording |
| Head Of Planning | Mark Rovai |
| Strategy Director | Meghan Tetwiler |
| Creative Director | Jonathan Byrne |
| Copywriter | Justin Stielow |
| Copywriter | Katie Johnston |
| Head of Production | Jon Drawbaugh |
| Art Director | Lena Barrows |
| Copywriter | Andy Whalen |
| Producer | Andy Rosenthal |
| Group Account Director | Kristin Barbour |
| Account Director | Nancy Bernacchi |
| Account Manager | Lindsay Hrack |
| Project Manager | Maggie Dieringer |
| CONTENT MANAGER | Lisa Falvo |
| Production Company | radical media |
| Director | Steve Miller |
| Executive Producer | Gregg Carlesimo |
| Line Producer | Barbara Benson |
| Editing Company | Rock Paper Scissors |
| Editor | Christjan Jordan |
| Assistant Editor | Pieter Viljoen |
| Post Production | Helena Lee |
| VFX Artist | Framestore |
| VFX Artist | Ben West |
| VFX Producer | Scott Boyajan |
| Audio Engineer | Joaby Deal |