Uppercut

New York, United States
TitleMoments in the Making
Agency
Campaign Moments in the Making
Advertiser 1-800-Flowers
Brand Harry & David
Date of First Broadcast/Publication 2021 / 10
Business Sector Retail, Distribution & Restaurants
Story Called “Moments in the Making,” the integrated campaign was designed to demonstrate how Harry & David helps customers make moments: Moments of joy, connection, and laughter. A gift from Harry & David is a moment in the making.
 
The campaign is designed to appeal to younger gift-givers, encouraging them to consider Harry & David gourmet food and wine for gifting and sharing this holiday season.
 
“Our goal was to develop a unique campaign that would encourage new customers to consider Harry & David for their holiday entertaining and gifting needs,” said Steve Lightman, Group President, Gourmet Foods and Gift Baskets, 1-800-FLOWERS.COM, Inc. “The spot brings the brand to life in a celebratory way, showing how Harry & David helps customers create memorable and meaningful moments.  We can’t wait for everyone to see it.”
 
“We are truly excited about this new holiday campaign for Harry & David,” said Josh Gross and Pedro Pérez, Co-Chief Creative Officers of Energy BBDO. “We hope this work inspires everyone to unbox a moment of sharing or to enjoy effortless entertaining with Harry & David.”
Media Type Television
Length
Editing Company
Audio Company
Co-Chief Creative Officer
Co-Chief Creative Officer
Freelance Creative Directors
Freelance Creative Directors
Head of Integrated Production
Freelance Producer
Executive Director of Music
Group Business Manager
Senior Talent Business Manager
Associate Talent Manager
Project Managers
Project Managers
Client Service Director
Account Supervisor
Strategy Director
Group Director, Integration Strategy
Junior Strategist
Production Company
Director
Executive Producer
Head of Production
Editor
Assistant Editor
Head of Production
MD
VFX
Mix Engineer
Music Company / Composer
Media Agency
Media Strategy Lead
Digital Operations & Strategy

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