TitleWhat if?
Agency
Production Company
Editing Facility
Campaign What If?
Advertiser National Association for Stock Car Racing
Brand Nascar
Date of First Broadcast/Publication
Philosophy

NASCAR is about its evolution and its roots. This is a story about every generation defining what NASCAR means. It’s a story of speed and the hunt for more. Is there a difference between moonshiners outrunning the law in the 30’s and modern drivers handling the hairpin turns of Daytona Beach? No, it’s pure necessity. It’s a story about love. Love of danger. Love of speed. Love of heroes. Love of something that is so imperfect, that it is in fact perfect.

In the USA, NASCAR is seen as a sport that is only for certain types of people. You know the type. This film was meant to change that perception. NASCAR's relatable to everyone. It’s not just left turns. It’s a story of determination and love. Of underdogs and unlikely heroes. At its core it’s everything we rally around as a society. NASCAR is much bigger than its perception. 

Media Type Television
Length
Soundtrack Can't Help Falling in Love by Twenty One Pilots
Special Effects / VFX
Executive Creative Director
Executive Creative Director
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Chief Creative Officer
Copywriter
Copywriter
Director
Director of Photography (DOP)
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Executive Producer
Executive Producer
Account Director
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Account Director
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Account Planner
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Account Supervisor
Editor
Editor
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Sound Designer
Sound Designer
Music Producer
Planning Supervisor
Agency Music Producer
Senior Executive Producer
Senior Executive Producer
Senior Executive Producer

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