Biscuit Filmworks has announced two new additions to its directorial roster: creative collective The Glue Society, and Rachel McDonald. The signings round out Biscuit’s award-winning roster with innovative experiential and cinematic talent.
The Glue Society is a ten-member art and directing collective behind some of the ad industry’s most-awarded experiential projects, having earned a Cannes Titanium, five Cannes Grands Prix, and dozens of other Cannes Lions, D&AD Yellow Pencils, and more. Their groundbreaking work spans multiple mediums, such as ANZ Bank’s GAYTM installations, a hearing test disguised as a short film for Cochlear, the viral multi-platform “Until We All Belong” campaign for Airbnb, and the recent “On the Go” activation for Stella Artois via Mother London. In addition to their advertising work, The Glue Society’s art projects have been exhibited at Miami Art Basel, Pulse New York, and Art & About Australia, among others.
“The Glue Society not only leads the pack in experiential advertising, but they are constantly reinventing the medium and finding memorable new ways for brands to connect with audiences,” said Rupert Reynolds-MacLean, Managing Director at Biscuit UK. “Brands are hunting for new opportunities, and with Biscuit partnering with The Glue Society the sky is the limit for what we can create for clients and agencies through experiential activations, new technology, and film.”
In addition to The Glue Society, Biscuit has also signed Rachel McDonald in the U.S. and U.K. An award-winning director with an adept sensitivity to her subjects, McDonald has made her mark in the commercial world with notable campaigns for Facebook, Microsoft, IKEA, HP, and the Grammys. Her “Behind the Post” PSA for the One Love Foundation earned multiple awards including a Silver Cannes Lion and continues to be used as part of the organization’s curriculum for recognizing and preventing relationship abuse. She got her start in features working for acclaimed directors Frank Darabont, Nancy Meyers, and Clint Eastwood. She has also written and directed several acclaimed short films including “Thirst” starring Melanie Griffith and documentary short “Uganda: Friends of the Gorilla.”
“Rachel is a striking talent who combines elegantly composed visuals with affecting narratives to make viewers feel deeply connected to the story unfolding onscreen,” said Shawn Lacy, Co-Founder and Managing Director at Biscuit. “We’re very excited to welcome her to the Biscuit roster and work together on more memorable stories.”