TitleNever too old to be screwed
Agency
Campaign Never too old to be screwed
Advertiser Equal Pay Day Europe - Zij-kant/PES
Brand Equal Pay Day
Date of First Broadcast/Publication 2018 / 2
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Women's pensions are 39% lower than men's. Increase your Inheritance. Close the gender pay gap
Story mortierbrigade presents its new annual campaign for Equal Pay Day Europe. The film is conceived as an ode to a young man's love for a slightly mature, or to put it bluntly: an old woman. An unexpected couple playing the lead roles in a tragic story, accompanied by the music of Daniel Johnston. In this campaign Equal Pay day Europe not only criticizes the wage gap, but also the impact it has on women's pensions. A gripping story that gets under your skin and shows the importance of equal pay for your inheritance.
Media Type Television & Cinema
Length
Soundtrack True Love Will Find You in the End
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