TitleWe Are Belgium
Agency
Campaign We Are Belgium
Advertiser AB Inbev
Brand Jupiler
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Story Let’s forget about all the differences in Belgium. During this World Cup it doesn’t matter who you are or what you believe in. This World Cup…We are Belgium.Jupiler is Belgium’s biggest beer brand, for them to give up their identity to become and support Belgium in the World Cup is inspiring. So that was the goal; inspire and unite the divided country of Belgium! Something only beer and football can do, and politicians cannot…By letting Jupiler disappear and becoming Belgium, we set the example and started a movement. A movement that shows there is just one thing that matters; unity. With this bold decision, we took the first step in uniting Belgium. We inspired people to follow our example.Together with the Red Devils we created hope. With every goal they scored and everyBelgium beer we served, the nation got closer together. Making them proud again andcheer together for and with Belgium. We showed what a brave beer brand can do; bringpeople together.
Media Type Television
Length
Post Production
Production Company
Creative Director
Creative Director
Account Manager
Account Manager
Account Manager
Director
Executive Producer
Production Company Producer
Production Company Producer
Director of Photography (DOP)
Casting
Editor
Grade
Post Production
Post Production
Post Production
Music
Sound Design Company
Camera Assistant
Camera Assistant

Our Work