Channel Z Edit

Minneapolis, United States
TitleSlant House
Agency
Production Company
Music
Editorial
Campaign Slant House
Advertiser Toro
Brand Toro
Date of First Broadcast/Publication
Business Sector Gardening Instruments & Products, Garden Furniture
Tagline Count on it
Story

Marina del Rey, CA-based Backyard director Nick Piper tells the story of two people living in the most bizarre of living situations. 

Philosophy

The new lighthearted spot entitled “Slant House” portrays the misfortunes of a couple who built their dream house on a hill. The incline causes their dishes to slide, drawers to fall open and vacuuming to be more of chore than it already is. But thanks to their new Toro all-wheel-drive lawnmower (and the redesigned, easy to use Z Tractor), mowing their steep lawn has become the least of their worries.

From the first conversation with the agency (Minneapolis-based agency Mithun), Piper knew this concept would hit a creative sweet spot. “Slant House blends two of my favorite filmmaking food groups; real, honest performances and a quirky photo-real effect,” notes Piper, “but it isn’t an effects spot, and it isn’t a montage of slapstick sketches either. It’s a human story that delves into the lives of two people going about their daily routine, albeit in a slanted reality. The comedy is in the sincerity of the performances framed against the bizarre nature of their situation. The payoff becomes the perfect selling point for the product.” 

Media Type Television
Length
VFX / Finishing Volt Studios
Director
Director of Photography (DOP)
Producer
Head of Production
Account Director
CCO
Associate Creative Director / Art Director
Associate Creative Director / Copywriter
President/Partner
Managing Director/Partner
VP/Executive Producer
Executive Producer (South Africa)
Head of Production (South Africa)
Line Producer (South Africa)
Lead Editor
Owner / Creative Director

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