Born in London, Jonathan Herman moved to the Netherlands at the tender age of 9. After dipping his nose into the world of music at the Amsterdam Academy of Music, Jonathan decided to swap his guitar for a camera instead. As it turns out, it was a clever decision indeed, for Jonathan has since carved out a niche of his own and has established himself as one of the most sought after commercial directors of his time.
Known for his tremendously beautiful body of work, Jonathan always insists on very strong art direction and never fails to deliver laughs. In fact, comedy plays a major role throughout his work and has become synonymous with his name.
As for Jonathan’s many accomplishments and awards, he’s got plenty under his belt. Some of his more high profile ones include winning the Gold Lion at Cannes as well as the Grand Prix de Strategies in Paris for two spots he directed for the French newspaper L’Equipe, three golden Lamps at the ADCN awards in Holland.
His longstanding collaboration with Bavaria Beer and the infamous ‘Life is Life’ commercials won him the ADCN Lamp for best director at the 2009 Dutch Art Directors Award. Jonathan since has been directing more of these incredibly bold and fun commercials for long term client Bavaria, starring Hollywood heavyweights such as Mickey Rourke and Hugh Hefner, and most recently Charlie Sheen. The list of celebrities Jonathan worked with over the years is impressive, Kiss, Bruce Willis, Sarah Jessica Parker, Sport legend Eric Cantona, Andrea Pirlo and boxing legend Mike Tyson.