Title | Water. It's only safe while you're watching. Keep Watch. |
Agency | 303 MullenLowe |
Campaign | Water. It's only safe while you're watching. Keep Watch. |
Advertiser | Royal Life Saving Association |
Brand | Royal Life Saving |
Date of First Broadcast/Publication | 2017 / 11 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Philosophy | Royal Life Saving is today launching a campaign via 303MullenLowe Sydney. Filmed in a suburban backyard, viewers see two parents keeping half an eye on their son while they tend to other activities. The moment they turn away, the water shows its dark side; the moment they turn back, the water is instantly safe again. Every year, fatal and non-fatal drowning incidents occur across Australia. Between 1 July 2002 and 30 June 2017, 461 children aged 0-4 years drowned in Australia. Of these, half occurred in home swimming pools. In 100% of child drowning cases in home swimming pools, active adult supervision had either lapsed or was entirely absent. |
Media Type | Television & Cinema |
Length | |
Production Company | Good Oil |
Chief Executive Officer (CEO) | Justin Scarr |
TV Producer | Ana Pinheiro |
Planner | Sarah May |
Managing Partner | Tony Dunseath |
Head of TV | Sean Ascroft |
Production | Sean Ascroft |
Executive Creative Director | Richard Morgan |
Copywriter | Misa McConnell |
Copywriter | Sean Vrabel |
Client Services Director | Tony Dunseath |
Business Director | Felix Curry |
Sound Production | Nylon |
Post Production House | The Editors |
Producer | Chana McLallen |
Executive Producer | Sam Long |
Director of Photography (DOP) | Danny Ruhlmann |
Director | Curtis Hill |