| Title | It Lives on LIONSGATE+ |
| Agency | adam&eveDDB |
| Campaign | It Lives on LIONSGATE+ |
| Advertiser | Lionsgate Entertainment Corporation |
| Brand | LIONSGATE+ |
| Date of First Broadcast/Publication | 2022 / 9 |
| Business Sector | Online Leisure & Entertainment Services |
| Story | The film, conceived by Mark Shanley at adam&eveDDB, blends real life action, from typical living room sofas, with animated graphics demonstrating the adrenaline hit we get from a super suspenseful scene, the belly laughs delivered by the funniest comedy, and the heart-stopping power of intrigue. Wonder, excitement, thrill, audacity, passion, intrigue, drama, escape, amazement – these words and more all flash before our eyes, along with glimpses of a few of the shows you can see, including The Great with Elle Fanning and Nicholas Hoult, Outlander, with Sam Heughan, Mary J. Blige in Power Book II: Ghost, and Julia Roberts in Gaslit. The film ends with the line: “It lives on LIONSGATE+.” (not all titles available in all territories). |
| Philosophy | Today adam&eveDDB can reveal the re-launch of the on-demand global streaming platform, STARZPLAY, owned by feature film company Lionsgate Entertainment Corporation, under the new brand name LIONSGATE+. adam&eveDDB won STARZPLAY following a competitive pitch earlier this year, to relaunch the brand across Europe and Latin America. Breaking today, “It Lives on LIONSGATE+” is an integrated campaign, spanning film, DOOH, digital and audio, that gives audiences a taste of all there is to experience on the platform, by focusing on the visceral, physical experiences of great entertainment. The campaign is based on the insight that viewers are changing how they pick the shows they watch, with many of us choosing content that matches our mood. adam&eveDDB brings this to life in a 60-second film showing just how much goes on in our brains and bodies when we’re gripped by a brilliant story. The film was directed by Finn Keenan of RiffRaff films, known for his work on Nike, EA Sports and JustEat. adam&eveDDB worked with three post houses globally to give achieve different iterations of the body’s emotions. UNTOLD developed the opening shot of the brain – a crackling, lighting bolt of stimulation, rendered in the LIONSGATE+ brand’s teal colours; FUTURE DELUXE brought to life the Jeff Koons-inspired balloon stomach; and ABSOLUTE created the entrancing heart with golden flecks that pump with intensity. The intense film trailer style score was sound designed by 750mph in London. The team at adam&eveDDB in London collaborated closely with global partners DDB Latina and adam&eveNYC, to deliver campaigns tailored to each local market. |
| Media Type | Television |
| Length | |
| Market | Mexico, United States, Brazil, France, Germany, Spain |
| Editing Company | Trim Editing |
| Post Production | Absolute Post |
| Audio Post Production | 750mph |
| Advertising Manager | Superna Kalle |
| Advertising Manager | Linnea Hemenez |
| Advertising Manager | Melissa Stankowski |
| Advertising Manager | David Hutchin |
| Head of PR | Devon Sanceda |
| Head of Social | Candice Heath |
| Advertising Manager | Walker Smith |
| Advertising Manager | Lacey Batiste |
| Advertising Manager | Omar Khan |
| Advertising Manager | Stephany Bustos |
| Client Executive Creative Director | Rama Crouch-Wong |
| Client Creative Director | Kirk Fennel |
| Advertising Manager | Curtis Forristal |
| Advertising Manager | Jessica Echavez |
| Advertising Manager | Nicole Tassio |
| Advertising Manager | Stephanie Nusenow |
| Creative Director | Mark Shanley |
| Producer | Lindsay Moyes |
| Planner | Lisa Stoney |
| Managing Director | James Rowe |
| Business Director | Jo Lorimer |
| Project Manager | Alice Southam |
| Chief Creative Officer | Richard Brim |
| Chief Executive Officer (CEO) | Tammy Einav |
| Chief Strategy Officer | Martin Beverly |
| Head of DE& I | Bukola Garry |
| Social content director | Camille Standen |
| Social Executive | Osob Yusuf |
| Production Company | Riff Raff Films |
| Director | Finn Keenan |
| Executive Producer | Matthew Clyde |
| Producer | Kate Brady |
| Cinematography | Simona Chaudoir |
| Director of Photography (DOP) | Simon Chaudoir |
| Editor | Thomas Grove Carter |
| Post Production | Untold |
| Post Production | Future Deluxe |
| Post-production Producer | Ian Berry |
| Post-production Producer | Helen Chang |
| Post-production Producer | Nathan Hoad |
| Post-production Producer | Lisa Vaughan |
| Post-production Producer | Catherine Terricini |
| VFX Creative Director | Dave Fleet |
| VFX Creative Director | Chris Redding |
| VFX Creative Director | Phil Oldham |
| VFX Creative Director | Jonas McQuiggan |
| VFX Creative Director | Adrian Lawrence |
| Colorist | Julian Alery |
| Audio Post Production | Sam Ashwell |
| Music Composer | Alloy Tracks |
| Media Agency | Local Planet |
| Production Company | Cain & Abel |
| Business Affairs | Jamie Hirst |
| Senior Producer | Alberto Boldini |
| Editorial Producer | Ludovica Melica |
| Head of Language | Sarah Mrowicki |
| Translation Producer | Maria Dilena |
| QC Team | Stuart Moore |
| QC Team | Chloe Maudsley |
| QC Team | James Pyne |
| Editor | Jason Fox |
| Editor | Tom James |
| Agency | ALMA DDB |
| President/CEO | Isaac Mizrahi |
| Strategic Planning Director | Jorge Beccera |
| Agency | TracyLocke BRASIL |
| Chief Creative Officer | Daniel Ottoni |
| Agency | DM9DDB |
| CBO | Anita Souza |
| Account Director | Valéria Cirello |
| Creative Director | Marcos Abrucio |
| Senior Copywriter | Jaque Juns |
| Senior Art Director | Marcio Pelense |
| Agency | DDB Mexico |
| President | Juan Isaza |
| VP Client Service | Montserrat Villafañe Molina |
| Account Director | Carla De La Parra |
| Senior Copywriter | Kathia Cervera |
| Senior Copywriter | Maricela Ortega |
| OOH Creative Director | Mark Shanley |
| Account Executive | Keenan Moos |
| OOH Integrated producer | Nereida Valles |
| Digital Associate Producer | Kayla Rudess |
| Project Manager | Kimmy Harvey |
| Head of Design | Mitch Horton |
| Senior Graphic Designer | Kelsey Plantas |
| Designer | Chris Young |
| Designer | Brian Dalessandro |
| Activation | Juliet Penn-Hughes |
| Activation | Gareth Evans |