TitlePool
Agency
Campaign Honor Thy Saturday
Advertiser Fox Broadcasting Company
Brand FOX Sports
Date of First Broadcast/Publication
Business Sector TV/Radio Programs & Stations
Story Fox Sports intensifies the gravity of missing even a snippet of college football game time in the humorous new :30 “Pool” out of Pereira & O’Dell, New York. The spot features a man taking in a leisurely day of cocktails and sun with friends at a hotel pool. When he insists that the Saturday football games are over for the day, he is abruptly transported to a pigskin-revamped Mt. Olympus where a trio of football gods scolds him for his lack of resourcefulness and returns him to his original location with an extreme sunburn as punishment. 
Media Type Television
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