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MPC LDN

London, United Kingdom
TitleFirst Choice
Agency
Media Agency
Post Production
Editing Company
Campaign First Choice
Advertiser First Choice Group
Brand All inclusive
Date of First Broadcast/Publication
Business Sector Destinations (Countries & Places)
Story

The TV ad tells the story of a woman who follows her heart's desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her dive into a lake and resurface at a First Choice resort, where she experiences the delights of being able to say yes to anything she wants, before finally getting an ice-cream – on the beach.

The agency also created a new brand identity for First Choice marking the biggest overhaul for the all-inclusive holiday favourite in more than 20 years. The new identity builds on existing core elements of the brand, creating a clear, stand-out position for the brand. 

Media Type Television
Length
Social Media Expert
Production Company
Executive Creative Director
Creative Director
Creative Director
Director of Photography (DOP)
Producer
Producer
Agency Producer
Business Director
Editor
Photographer
Music, Radio and Sound Design

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