Title | Launch |
Agency | Roose & Partners |
Campaign | Identify Yourself - Mitsubishi |
Advertiser | Mitsubishi Motors of North America |
Brand | Mitsubishi |
Posted | March 2000 |
Product | Carisma |
Business Sector | Cars |
Tagline | Identify Yourself |
Story | MITSUBISHI: IDENTIFYING A BRAND When Roose won the Mitsubishi account in 1999, it was a marque synonymous with Shogun and little else. But Mitsubishis expertise extended beyond 4x4s into sophisticated saloons, ingenious people carriers, as well as cult-status supercars. In short, there was a model for almost any type of driver. The new slogan Identify Yourself challenged buyers to look for individuality in their choice of car, rather than conformity. Its a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. Already, the car buying public are starting to take notice. And identify themselves. |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | MPC LDN |
Creative Director | Nick Fordham |
Associate Creative Director | Danny Lloyd |
Copywriter | Neil Chappell |
Art Director | Phil Gooch |
Agency Producer | Jessica Ferguson |
Director | Sue Worthy |