TitleLaunch
Agency
Campaign Identify Yourself - Mitsubishi
Advertiser Mitsubishi Motors of North America
Brand Mitsubishi
PostedMarch 2000
Product Carisma
Business Sector Cars
Tagline Identify Yourself
Story MITSUBISHI: IDENTIFYING A BRAND



When Roose won the Mitsubishi account in 1999, it was a marque synonymous with Shogun and little else. But Mitsubishi’s expertise extended beyond 4x4’s into sophisticated saloons, ingenious people carriers, as well as cult-status supercars. In short, there was a model for almost any type of driver. The new slogan “Identify Yourself” challenged buyers to look for individuality in their choice of car, rather than conformity. It’s a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. Already, the car buying public are starting to take notice. And identify themselves.
Media Type Television
Length
Market United Kingdom
Production Company
Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Producer
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