MPC LDN Insights

Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand loyalty. read more

How HSBC UK and Wunderman Thompson UK overturned banking’s aloof image by offering a lifeline to society’s most vulnerable. “The Homeless Bank Account” won the Alternative Grand Prix at the Epica Awards. read more

Pourquoi Noël est un terrain de jeu exceptionnel pour les agences read more

Why Christmas is a creative playground for agencies. read more

To only make the kind of work that our audiences will forgive us for interrupting them with. read more

The new TV commercial from Tesco celebrates the 100th anniversary with a delivery driver embarking on an unexpected, whirlwind journey through the decades, up and down the country, for Christmas. Tom Drew, Creative Director at BBH London gave us some insight about the campaign. read more

The&Partnership brings the joy of the Argos catalogue to UK audiences. read more

Orange launched its new Christmas campaign with Publicis Conseil around its star offer, the "Connected House" and a theme worthy of our childhood dreams. read more

Nous pouvons être inquiets sur le futur de la Terre. Tout n’est pas encore perdu. Il existe heureusement des initiatives innovantes qui pourraient un peu nous rassurer. read more

We are all anxious about the future of our home. Fortunately, there are some innovative initiatives that can make us feel a little better. read more