Press Releases - MPC LDN - Adforum.com https://www.adforum.com/production/6660906/press-releases/rss MPC LDN Press Releases at Adforum.com en-us Adforum.com Copyright 2018 Marie Curie, Saatchi & Saatchi London and MPC’s ‘Light in The Darkest Hours’ https://www.adforum.com/production/6660906/press-releases/50998/marie-curie-saatchi-saatchi-london-and-mpcs-light-in-the-darkest-hours https://www.adforum.com/production/6660906/press-releases/50998/marie-curie-saatchi-saatchi-london-and-mpcs-light-in-the-darkest-hours Marie Curie and Saatchi & Saatchi London, with post by MPC have launched a brand campaign, ‘light in the darkest hours’, which shows the care and support Marie Curie nurses provide through the night to people living with a terminal illness. 

The campaign is the first from Marie Curie since it’s new strategic focus as the charity that provides care and support through all terminal illness including, but not limited to, terminal cancer.

The TV ad features a real Marie Curie Nurse, Elizabeth Wolley, who has been with the charity for 7 years and focuses on the Marie Curie Night Nursing service. The 60” ad shows the sun setting and a Marie Curie nurse, represented by an orb of glowing light, arriving to start her night shift at 10pm. During the night the light moves around the house, bringing comfort and reflecting the light that Marie Curie nurses bring to people in their darkest hours. At 7am we see that the light was in fact a Marie Curie nurse, revealed as she leaves the house at the end of her shift.

Directed by Tom Tagholm of Park Pictures and post produced by MPC, the film was shot with real lightbulbs to create natural contact lighting on the skin and surrounding environment. The light rigging was removed in post-production and MPC VFX Supervisor Marcus Dryden worked closely with the director to develop the light by repurposing the cluster of light bulbs to create one shining beacon, illuminating a comforting, soothing, energy. 

Jude Bridge, Executive Director Marketing, Fundraising & Public Affairs for Marie Curie, said: “This ad is rooted in the real life experiences of people who have been cared for by our Marie Curie Nurses. We wanted the advertising to focus on the nursing care we provide to people through the night at home and the impact this has on loved ones. Families often talk about our nurses as being a light in the darkest hours and we hope the ad will help us reach more people at a time when they need it most.”

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2015-10-05 00:00:00
CHI&Partners Team up with Celebrity Music Video Directors to Create X Factor Idents for TalkTalk TV https://www.adforum.com/production/6660906/press-releases/49804/chipartners-team-up-with-celebrity-music-video-directors-to-create-x-factor-idents-for-talktalk-tv https://www.adforum.com/production/6660906/press-releases/49804/chipartners-team-up-with-celebrity-music-video-directors-to-create-x-factor-idents-for-talktalk-tv New music video app BopHeads allows fans to star in music videos shot by pop’s best-known directors, Emil Nava, Courtney Phillips and Alex Southam

TalkTalk TV’s new X Factor sponsorship campaign, BopHeads, will launch tomorrow night – offering fans a taste of stardom by making and starring in their own music video. The campaign is TalkTalk TV’s latest way to get fans closer to The X Factor and give them a chance to appear on TV during the show’s ad breaks.

BopHeads is created by CHI&Partners and shot by London Alley, which produces videos for stars including Ed Sheeran, Calvin Harris, Jessie J and Nicki Minaj. The idents pull content from an app, which allows TV viewers to create their own professionally crafted music videos. The best videos will then be broadcast to the nation during the show’s ad breaks.

The BopHeads app, developed by MPC Creative to be fully responsive across Android, iOS and desktop, films fans as they sing along to tracks including Little Mix’s Number One hit ‘Black Magic’, John Newman’s new single ‘Come and Get It’ and nineties hit ‘Return of the Mack’ by Mark Morrison.

The app then super-imposes fans’ bopping heads onto the bodies of choreographed characters in real-time, allowing users to watch, upload and share music videos featuring them as the stars. Users can also invite their friends and family to co-star alongside them in their videos, by merging separately-shot performances. The videos are shot against the backdrop of stylish music video sets by London Alley directors Emil Nava, Courtney Phillips and Alex Southam, who regularly work on chart-topping music videos featuring A-list celebrities.

BopHeads will launch with three interchangeable tracks and three music video styles for people at home to choose from: ‘Onesies’, which features up to four protagonists dressed in funky onesies; ‘Fun House’, a magical world of life-size toys; and ‘Bounce’, a glossy hip-hop set. The BopHeads app can be downloaded from 29 August from the App Store and Google Play.

From August through to The X Factor live final in December five more fun music video styles will be released in staggered phases, along with five more of the nation’s favourite tracks, resulting in the broadcast of more than 160 user-generated spots.

Jim Bolton, Deputy ECD at CHI&Partners, said: “What we love about TalkTalk’s X Factor idents is how unique and inclusive they are – using clever technology to bring together the new world of user-generated content with the old world of professionally-crafted TV advertising. In advertising, we don’t always get to see people’s reactions to our work – so seeing how much fun thousands of people of all ages have with TalkTalk’s X Factor app makes it extremely gratifying to work on.”

David Parslow, Head of Marketing at TalkTalk, said: “TalkTalk TV is all about bringing people the great TV that they love, and our sponsorship of The X Factor is a big part of this. Our customers love being part of the show, that’s why we are really excited about BopHeads. The music videos are great fun and by far our slickest, most entertaining yet.”  

Simon Cowell said: “I am thrilled that TalkTalk are part of The X Factor family for another year. We really value this partnership and the huge contribution they make to the show.”

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2015-08-31 00:00:00
MPC wins only VFX Gold Lion awarded Cannes 2014 https://www.adforum.com/production/6660906/press-releases/31353/mpc-wins-only-vfx-gold-lion-awarded-cannes-2014 https://www.adforum.com/production/6660906/press-releases/31353/mpc-wins-only-vfx-gold-lion-awarded-cannes-2014 We are thrilled to announce that MPC have collected a prestigious Gold Lion in Cannes over the weekend.

Assassin's Creed IV Black Flag, Defy was awarded the top honour in the VFX Film Craft category on Saturday night. MPC were the only studio to have been awarded Gold in the VFX category, which can often have a number of winners.

The ambitious spot was conceived by agency Sid Lee Paris and directed by Adam Berg from Stink. The brutal cinematic seamlessly blends epic live action with complex VFX techniques, as ships burn and men are mercilessly slain in the 90” spot. The ambition was to capture much of the action in-camera and then integrate bespoke and highly complex VFX to create a gritty, yet realistic film that keeps the authenticity of the game intact.

MPC’s VFX team, led by Franck Lambertz and Fabian Frank utilised the full spectrum of creative VFX disciplines to craft the film. Mark Gethin completed the grade from MPC's LA studio.

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2014-06-23 00:00:00
MPC Creative produce and direct luxurious Bentley teaser film, playing with light and lines https://www.adforum.com/production/6660906/press-releases/30375/mpc-creative-produce-and-direct-luxurious-bentley-teaser-film-playing-with-light-and-lines https://www.adforum.com/production/6660906/press-releases/30375/mpc-creative-produce-and-direct-luxurious-bentley-teaser-film-playing-with-light-and-lines Conceived by agency Keko London, the spot was directed in-house through MPC Creative by Rupert Cresswell and created entirely in CG harnessing MPC’s Motion Design studio. The film has been designed to drive buzz and excitement around the new Bentley SUV, a luxury vehicle that will launch in 2016. The film combines converging lines, unique camera moves and sound which triggers light, capturing the vision for the car without revealing its full form. Director Rupert Cresswell said, “We wanted to create a teaser film that enticed the audience by creating a backdrop similar to a contemporary art installation. The lights trigger on and off in time to the soundscape, creating a totally immersive visual and audio environment in which we place the car. We worked closely with Keko throughout, constantly bouncing ideas around in relation to textures, tone and the overall look and feel. The final result gives viewers a glimpse of the new vehicle for the very first time, whilst keeping a sense of mystique throughout.”

VFX Detail... MPC’s Motion Design team was led by Patrick Phoenix, who developed the spot using Cinema 4D and After Effects. Bentley supplied complex CAD data in order for the team to re-create the car in 3D. One of the key challenges for the team was striking a balance between showcasing the lines and form of the car, without revealing the full model. They tackled this by highlighting selected parts, for example the rear arch, and then removing reflections so it appeared more abstract. CG textures were added to the cars surface, reacting to the lights and animating patterns of their own. The lattice effect in the final three frames was designed to represent the camouflage that will be used on the first test vehicle, while subtle lines of light animate around the edges of the car’s surface; further emphasizing the car’s form.

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2014-06-04 00:00:00
MPC London announce new creative hires https://www.adforum.com/production/6660906/press-releases/29905/mpc-london-announce-new-creative-hires https://www.adforum.com/production/6660906/press-releases/29905/mpc-london-announce-new-creative-hires MPC London announce new creative hires MPC are delighted to announce the appointment of renowned VFX Supervisors Diarmid Harrison-Murray and Jon Park to the London studio - both of whom also bring accomplished directing experience.

Diarmid is a significant figure in the VFX industry and joins MPC from Framestore, where he was Head of 3D Commercials. His portfolio of work includes the iconic James Bond ‘Skyfall’ title sequence, Coca-Cola ‘Siege,’ Lux ‘Neon Girl,’ Pepsi ‘Crowd Surfing’ and a mind blowing game trailer for DJ Hero. Diarmid is also a talented Director, having most recently produced the charming fully CG commercial for Three Mobile, ‘The Big Fish.’

As well as a distinguished VFX Supervisor, Jon Park (seen in the middle above) is also one half of innovative directing duo White Rabbit - with his creative partner Grant White already a familiar face in the MPC studio.

The duo direct animation, CG and live action, and have worked on a succession of acclaimed film projects for clients including Daft Punk, The Horrors and Nokia. MD Graham Bird said of the hires ‘We are delighted to welcome Diarmid and Jon to the team. Both are outstanding artists who are well placed to strengthen MPC’s VFX and directing talent. Jon has worked with MPC’s Motion Design studio in the past, directing a short film for the Daft Punk album launch at the Shard last year and it was clear he was a perfect fit for the team. Diarmid is renowned in the industry, working with high-profile directors on cutting-edge projects- needless to say we are thrilled that he is part of the team and there are already some exciting projects on the horizon.’

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2014-05-22 00:00:00