TitleUber Food Drive
Agency
Campaign Uber Hunger
Advertiser Uber
Brand Uber
Date of First Broadcast/Publication
Business Sector Consumer & Public Services
Story Uber gave each and every smartphone user the ability to start their own food drive. The company simplified the process of donating food using its Uber Eats app. Instead of ordering food for themselves, users could log on and order meals to be delivered directly to the homeless and hungry on Toronto streets. In the first day alone roughly 800 meals were delivered.
Media Type Outdoor/Out of Home
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