TitleOur Little World
Agency
Campaign Our Little World
Advertiser IKEA
Brand IKEA
Date of First Broadcast/Publication
Business Sector Department Stores, Supermarkets
Story Our homes have always been our own little worlds, and with the restrictions of the pandemic forcing us inside, this only became more true. But as everyone focused on bigger issues last year, the small acts of sustainability IKEA had always advocated for felt less important. So, to remind people that sustainability can still be achieved when we’re at home, we created the campaign Our Little World.
Media Type Web Film
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Chief Strategy Officer
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Our Work