President + Creative Director
Wearing the hats of director, composer and partner at Vapor Music, Joey Serlin has his fingerprints all over the company’s success. But this is nothing new to Joey, as he has spent the past 14 years tapping into the consciousness of popular appeal in the music industry and beyond. In the mid-90s, he crested atop the Canadian alternative music scene with his band The Watchmen, scoring a number of top 10 hits, Much Music and Juno awards and a succession of gold & platinum albums. Since then, Joey’s musical acumen has provided the successful soundtrack to numerous national television campaigns, such as Budweiser, Wal-Mart, Nintendo, Chrysler, Coke, GM & Nissan while his artistic sensibility has enlightened short films and features alike with his original scores. Striking a balance between rock star and super dad, Joey’s professional and personal lives are an inspired blend of awesome practicality.