| Title | Graffiti Général |
| Agency | BETC Paris |
| Campaign | Graffiti General |
| Advertiser | BETC |
| Brand | BETC Digital |
| Date of First Broadcast/Publication | 2014 |
| Business Sector | Advertising Agencies |
| Tagline | BETC Graffiti Général |
| Story | BETC Paris is moving offices. The ad agency's new building is distinctive: the Magasins Généraux in Pantin. Abandoned since 2004, it has become a haven for graffiti artists around the world. In order to celebrate the artworks created there before renovations begin, BETC Paris has launched Graffiti Général, which offers a 3D tour of the site online... Aware that some may baulk at the idea of an advertising agency erasing years of graffiti heritage, Graffiti Général is BETC's way of offering a permanent record of the site as it stands today. The website offers the chance for viewers to visit the building virtually, and gives detailed information on over 40 of the artworks in there, as well as about the artists. Visitors can also add their own grafitti to the building online, so the history of the building can continue to evolve, albeit only virtually. |
| Media Type | Case Study |
| Length | |
| More Information | http://www.graffitigeneral.com/ |
| Sound | Kouz Production |
| Executive Creative Director | Rémi Babinet |
| Account Manager | Rémi Babinet |
| Executive Creative Director | Stéphane Xiberras |
| Account Manager | Stéphane Xiberras |
| Account Manager | Miranda Salt |
| Creative Director | Ivan Beczkowski |
| Account Manager | Ivan Beczkowski |
| Copywriter | Romain Pergeaux |
| Account Manager | Eugénie Lefebvre |
| Account Manager | Xavier Blairon |
| Art Director | Loris Cormoreche |
| Account Manager | Caroline-Melody Meyer |
| Interactive Development | Thibault Dargeou |
| Account Manager | Charlotte de Bardies |
| Art Director | Julien Derreveaux |
| Art Director | Simon Franckard |
| Interactive Development | Maxime Montegnies |
| Interactive Development | Simon Doury |