TitleSix Nations
Agency
Campaign Six Nations
Advertiser BBC
Brand BBC
Date of First Broadcast/Publication
Product Six Nations Tournament
Business Sector TV/Radio Programs & Stations
Philosophy To engage general sports fans, as well as rugby fans, to experience more of the Six Nations on the BBC by dramatising the event’s unique blend of inspiring skill and uncompromising aggression.
Problem Dramatise the unique rivalry of the six nations
Media Type Television
Length
Market United Kingdom
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